Velocity Begins On Wednesday, Dont Miss It!

Running September 13 – 15, 2017, at the Omni Hotel in Charlotte, NC, Velocity is bringing together industry leaders to accelerate the pace of change and uncover private brand’s potential to win. With exclusive speakers from top retailers, as well as challengers and thought leaders, the conference is guaranteed to educate and inspire, as attendees learn how some of the most successful companies in the world manage and grow their brands.

Velocity: The My Private Brand Conference brings together the perfect balance of retailers, manufacturers, service providers and agencies to reveal the latest insights and strategies you need to compete in this new age of retail. Retailer speakers include executives from Walmart, BJ’s, Fresh Direct, Staples Giant Eagle, Big Lots!, Boxed.com, Office Depot, Circle K, Petsmart, and Lowe’s Foods.

“It’s time to throw the traditional private label rule book out the window,” said Christopher Durham, president, My Private Brand. “You’ll hear retailers and disruptors who are creating the private brands necessary to win in the new age of retail.”

Presentations are designed to encourage that change and include:

We expect to sell out this year, so act fast to save your spot.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.