Kohl’s Jumps into bed with Amazon

Kohl’s yesterday announced a new Amazon smart home experience will be available in 10 select Kohl’s stores across the Los Angeles and Chicago areas starting in October. The new Amazon smart home store-within-a-stores are a first-of-its-kind experience where customers can purchase Amazon private brand devices, accessories and smart home devices and services directly from Amazon, within select Kohl’s stores.

“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”

“We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon—all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences.”

The Amazon Smart Home Experience at Kohl’s is an Amazon-dedicated space inside of 10 Kohl’s stores. The 1,000-square-foot zone will provide a hands-on, interactive and engaging array of smart home products with a variety of Amazon private brand devices, including Amazon Echo, Echo Dot, Amazon Fire TV, Fire tablets and more, all of which put Amazon’s e-commerce at the fingertips of customers. The experience will showcase how smart home products – many powered by Alexa – can modernize and simplify home management, entertainment, security and more. The Amazon smart home experience at Kohl’s will allow customers to touch, feel and interact with Amazon devices before they buy. Amazon sales associates with deep knowledge of Amazon devices and smart home products will staff the space. Customers can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products. Customers can also take advantage of Amazon Home Services, which offers access to vetted local services professionals, to help with everything around the house from cleaning to plumbing.



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleBJ’s Wholesale Club Launches Sites for Berkley Jensen & Wellsley Farms
Next articleCVS Thinks “Outside the Box” with Vending Machines
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.