10 Reasons Not to Miss The Velocity Conference

Velocity: The My Private Brand Conference is the only conference that brings together private brand executives across all channels to share growth strategies that empower their retailers and service providers alike. By attending, you’ll make connections with top private brand professionals and you will discover amazing ideas that’ll transform private brand.

The event takes place in Charlotte, NC on September 13, 14 and 15, 2017.

  1. The agenda is full of impactful stories from retailers like Walmart, Fresh Direct, Staples, Fresh Direct, Boxed, Lowe’s Foods, Giant Eagle, BJ’s Wholesale Club and Office Depot.
  2. Meet the retailers live and in-person. My Private Brand has recruited attendees from more than a dozen retailers for the conference. Retailers who love to mingle, discuss and debate the future of private brand.
  3. The person sitting next to you might be a Vertex Award Winner.
  4. Meet My Private Brand Founder Christopher Durham and get a signed copy of his new book on private brand.
  5. You’ll leave with practical takeaways and why-didn’t-I-think-of-that ideas that will help you build better private brands and sell more products.
  6. Generate Big Ideas: Attendees at Velocity face many of the same challenges, successes, tests, and trials in their private brand programs and Velocity provides an opportunity to network together and share experiences, failures and victories — and the learnings from each. Thought-provoking conversations during networking breaks and panel discussions lead to big ideas.
  7. Incredible value!You get access to all the sessions, networking break, cocktail parties, breakfast, snacks and hot lunches for just $1595 or $1195 for retailers
  8. Stay the weekend and eat some BBQ, visit the NASCAR Hall of Fame, and experience the US National Whitewater Center.
  9. Show off your private brand insights when you return to work.
  10. You want to lead the future of private brand.

We expect to sell out this year, so act fast to save your spot.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.