Velocity: The My Private Brand Conference attendees will get an exclusive preview of my latest book on private brand, Vanguard: Vintage Originals before it releases on Amazon on Monday, September 18th. The book will debut during the conference as I present the stories beyond the more 125 photos of the vintage private brand packaging at Velocity: The My Private Brand Conference in Charlotte, NC on September 13-15.

With images from award winning photographer Teri Campbell, who also shot the photography in Fifty2: The My Private Brand Project, from more than 30 retailers including Walgreens, Topco, Red Owl, Brooks Brothers and Safeway. Conference attendees will have the opportunity purchase a copy before it goes on sale.

Immediately following the presentation Teri Campbell and I will sign books. Attendees can then walk through an exhibit of the packages from the book.

With a little more than twenty days until the conference, I thought I would tease you with a few of the images. Join me in Charlotte to get your copy of the book

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.