Beautiful Minimal Private Brand From Russia

Moscow, Russia based Farmers’ Grocery Stores has introduced a line of private brand dairy products designed Ohmybrand.

The retailers unique model heavily sources from local farmers in small consignments. To simplify the workflow, two styles of packaging were developed. The first ones are clear and visible labels for branding the products on the farms, and the second option is a label that can be printed directly in the store.”

The principles of the external and internal design of the stores emphasize that the products have farm origins. The shop assistants, girls in traditional cotton aprons, greet the customers when they enter the shop.

What else does a person need from a local store? You can quickly buy fresh, delicious food, you don’t have to spend a lot of time choosing or standing in line. Nice environment, friendly shop staff, honest prices – and the love of the locals is guaranteed.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.