Bed Bath & Beyond asked design agency Invok Brands to create a comprehensive new private brand for their 2017 Back 2 College program — their second largest retail experience of the year.
The new brand Equip Your Space features a dynamic 360 degree visual and verbal expression that communicates an authentic, unique and engaging perspective. It resonates with students and with parents, both of whom are the target purchaser/consumer.
The distinct and compelling design encompasses package design, in-store graphics and digital applications. The brand speaks in the same tone and style in store and online so customers immediately recognize it, which supports the sense of a unique level of service and expertise.