PB CAREERS: Academy Sports & Outdoors – Director of Brand & Packaging

PB CAREERS: Academy Sports & Outdoors – Director of Brand & Packaging

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. Headquarters – Katy, TX

Job Description
Education:

  • Bachelor’s degree in relevant field of study or equivalent years of related work experience required
  • Master’s in Business Administration preferred

Work Experiences:

  • 8+ years of previous related work experience required
  • Experience in setting and executing a brand strategy with a CPG (Consumer Package Goods), national brand organization or retailer with a private brand product offering

Skills:

  • Strong understanding of product design, graphic design packaging, and marketing strategies
  • Proven track record of creating brand architecture and positioning strategies across large complex categories
  • Understanding of trends, hot products and categories
  • Strong leadership and interpersonal skills; promotes respect, credibility and trust throughout the organization; works well cross functionally
  • Ability to define problems, collect data, establish facts and draw valid conclusions
  • Business leader and calculated risk taker
  • Strong project management skills
  • Strategic thinker and creative marketer
  • Experience using large data sets and consumer insights to drive branding decisions
  • Results oriented and self-motivated
  • Maintain the customer perspective as a driving force behind business decisions and activities
  • Ability and comfort to present ideas to a variety of audiences
  • Display success at building relationships and trust while maintaining focus on project integrity with cross functional business partners
  • Knowledge of Adobe Creative Suite and Microsoft Office

Responsibilities:

  • Execute and manage strategic brand expansion through the addition of new brands and elimination of brands while overseeing the category and product lines under the brands
  • Shepherd the development of synergistic strategies across all Private Label Product categories to ensure integrity is maintained
  • Lead development while partnering with Marketing and Communications of Private Label Brand & Product Guides for approval by management
  • Develop brand strategy based on: market assessment, consumer research, competitive landscape, and marketplace trends
  • Lead and manage the process for Merchants, Marketing and Communications to develop and execute branding, positioning and messaging strategies consistent with the brand’s positioning
  • Plan brand research with Marketing to leverage consumer insights from internal and external sources to ensure the direction of the brand is based on consumer/category trends
  • Stay up-to-date on current market trends and competitive developments in order to continually enhance the Private Label product line
  • Plan and direct new, innovative designs for packaging
  • Manage structural designs to help enhance products, satisfy customer needs, improve margins, reduce cost and shrink
  • Manage packaging vendors and negotiations
  • Work with Global Sourcing management, Legal Dept. and Product Development Specialist to avoid patent and trademark infringements
  • Manage product and color trend providers while stewarding product innovation, research and development
  • Create and maintain consistent brands that customers can rely on while also reviewing brand health in conjunction with Customer Insights team by identifying key projects
  • IP protection in conjunction with Legal Dept and external IP firms
  • Responsible for brand communication across the organization
  • Review Private Brand financials and collaborate with Merchants and Pricing teams to ensuring brand profitability
  • Required to learn company policies, procedures and safety rules
  • Duties may change and associates may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior
  • Regular attendance required
  • Up to 25% domestic travel required

Full time
Equal Opportunity Employer

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.