Daymon Adds National Representation

Stamford, Connecticut based Daymon, announced this past week that it is expanding its portfolio of services to include national representation of a select group of suppliers and brands across the United States.

The decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty, and fresh products is a natural progression for Daymon.

Daymon will now offer a cost-effective solution for suppliers to increase their reach and national footprint in the grocery, mass, drug, online and c-store channels. The service brings an all-inclusive approach to a previously fragmented industry.

“Suppliers should think of us as an extension of their marketing and sales organizations,” said Jim Holbrook, CEO, Daymon. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment.”

He went on to say:

“As the industry evolves, so do the services we provide to the retail community,” said Holbrook. “For example, we have added enhanced services like digital content management, direct to office product sampling, and consumer driven analytical insights for our customers. While Daymon is fully committed to providing private brand management services to key retailers across the country, we also want to help suppliers grow their total business, regardless of location.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.