Target Names Minsok Pak as Company’s Chief Strategy & Innovation Officer

Target today announced the appointment of Minsok Pak as executive vice president, chief strategy and innovation officer. Pak will be responsible for Target’s enterprise strategy development and retail innovation with the goal of enhancing the guest experience and accelerating growth. He will also oversee business development for the company, including mergers, acquisitions, partnerships and joint venture initiatives. He will report to Target Chairman and Chief Executive Officer Brian Cornell, and serve as a member of Target’s Leadership Team.

“Minsok brings deep business acumen and proven leadership capabilities to Target. Throughout his career, he has counseled numerous companies and led through significant times of change. He brings strategic vision, an innovative spirit and an ability to address complex business challenges by capturing near-term opportunities and charting a course for the future,” said Cornell. “As we build an even better Target for tomorrow, we must plan purposefully to drive growth and continue instilling innovation in every part of our business. I am confident Minsok is the right leader to fill this critical role.”

Pak has two decades of experience with McKinsey & Company, where he held various leadership roles and worked with leading global retail and consumer companies. Additionally, Pak led McKinsey’s Digital Transformation group and oversaw the firm’s internal digitization initiative. Pak also served (on loan from McKinsey) as the global Executive Vice President and Chief Strategy Officer at LG Electronics. At LG, Pak worked with the CEO and executive team to develop a new corporate strategy, and led the company’s M&A and business development efforts. Separate from his time at McKinsey, he was a Managing Director at the private equity firm Actium Corporation. Most recently, Pak was Senior Vice President, LEGO Retail at The LEGO Group. In this role, Pak was responsible for leading LEGO’s branded retail channel, including more than 250 stores and e-commerce sites across 24 markets.

“Target has a legacy of innovating within the retail space, including their unique design partnerships, compelling brand portfolio, and investments in the shopper experience. I’ve long admired the company’s enviable brand positioning and loyal following,” said Pak. “I aim to build on that foundation, developing strategies for the future that drive innovation across the entire company and focus on further enhancing the guest experience, fueling growth, and ultimately positioning Target to succeed in a dynamic retail environment. I look forward to working with Brian and the Target team to accelerate the work already underway.”

Pak will join Target in Minneapolis on September 11, 2017.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.