Trader Joe’s Celebrates 50 Years

This past weekend Trader Joe’s is marked its 50th anniversary milestone by saying thank you to its customers with in-store customer celebrations.   Festivities included: special product tastings, giveaways, and more.  A limited-edition 50th Anniversary reusable bag was also offered to customers for only 50¢.  Trader Joe’s introduced its first reusable bag to customers 40 years ago.

The first Trader Joe’s store opened on August 25, 1967 in Pasadena, California, on Arroyo Parkway, and remains in operation today. Trader Joe’s has since grown to 467 stores in 41 states and D.C.

Every Trader Joe’s store is committed to making grocery shopping an adventure and offering great values—high-quality products for outstanding, everyday prices.  It’s the place where you can stock up on basics (like milk and eggs) as well as discover innovative, hard-to-find private brand products (like Avocado Citrus Yogurt or Vegan Mocha Nut Lattes).



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.