Aldi UK Expands Adds Gluten Free Specialbuys

In the past two years, sales of gluten-free foods in the UK have increased by 44% with one in five people now buying gluten-free.

However, a gluten-free diet comes at a price, often costing three to four times more than ‘regular’ products.   But it doesn’t have to cost a small fortune. In addition to its existing gluten-free private brand range, discount supermarket Aldi UK is extended its gluten-free offering this past week as part of its Specialbuys limited time promotion.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “Whether it’s out of choice, or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families.  With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products, at unbeatable prices.”

Main dishes include:

  • Quick, easy and bursting with aromatic flavor, Indian Curry Kits. £1.99 for a Goan (284g) or Keralan (287g) at home curry.
  • 100% Organic Buckwheat Fusilli pasta at just £1.69 per 400g
  • Red Lentil Penne Pasta or 100%
  • Green Pea Fusilli Pasta both just £1.69 per 250g and 15%

The hand baked Specially Selected Gluten Free Brownie is a cross between a cake and a soft cookie and made with luxurious Belgian Chocolate.

Quinoa bars… 30% cheaper than the leading brand (per bar) customers can choose from Pumpkin Seeds, Cashew & Hemp Seeds, Goji & Cranberry, Cacao & Cashew or Coconut & Hemp.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.