Aldi Private Brands Receive 18 Parent Tested Parent Approved Seal of Approvals

Early this month PTPA Media announced the latest round of recipients of their Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby families (selected from a community of over 75,000 families) put products to the test in the context of their daily lives. The announcement includes 18 recipients from 7 private brands in the Aldi portfolio: Earth Grown, SimplyNature, Millville, Fit & Active, Happy Farms, Little Journey and Nature’s Nectar

“Ask any mom about how she chooses which stroller to buy, which food to give her child, and which toys to buy and she’ll tell you she trusts other moms more than brands or ads,” said Sharon Vinderine, President and CEO of PTPA.

“Today’s Moms say they’re not satisfied with the way brands speak or market to them. More and more they are turning to online reviews from their peers for purchase considerations,” added Vinderine. “Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA’s Seal of Approval conveys this all at a single glance.”

The PTPA Winner’s Circle is comprised of thousands of products that our community has fallen in love with. Every category from food and beverage to toys and games to health and safety has been tested. Following is the complete list of PTPA’s latest round of recipients of the Seal of Approval:

  • ALDI — Earth Grown Vegetarian Burgers
  • ALDI — Elevation by Millville Pure & Simple Bar
  • ALDI — Fit & Active Fruit Bars
  • ALDI — Happy Farms String Cheese
  • ALDI — Little Journey Organic 100% Baby Juice
  • ALDI — Millville Crispy Oats
  • ALDI — Millville Honey Nut Crispy Oats
  • ALDI — Nature’s Nectar 100% Apple Juice
  • ALDI — Nature’s Nectar 100% Mango Juices
  • ALDI — Nature’s Nectar Juice Pouches
  • ALDI — SimplyNature 100% Plum Juices
  • ALDI — SimplyNature Green Pea Crisps
  • ALDI — SimplyNature Kids Organic Fruit Snacks
  • ALDI — SimplyNature Organic Chewy Granola Bars
  • ALDI — SimplyNature Organic Fruit Bars
  • ALDI — SimplyNature Organic Juice Boxes
  • ALDI — SimplyNature Organic White Cheddar Puffs
  • ALDI — SimplyNature Organic Whole Milk Yogurt
  • Artsana USA Inc. — Chicco NaturalFit 0m+ Baby Bottle
  • Artsana USA Inc. — Chicco NaturalFit 0m+ Glass Baby Bottle
  • Artsana USA Inc. — Chicco NaturalFit Insulated Flip-Top Straw Cup
  • Artsana USA Inc. — Chicco NaturalFit Insulated Rim-Spout Trainer Cup
  • Artsana USA Inc. — Chicco NaturalFit Transition Sippy Cup
  • DS Services of America — Nursery with Fluoride
  • DS Services of America — Nursery without added Fluoride
  • Gerber Childrenswear — Simply Secure Swaddle
  • Kindred Bravely — The Bravely Labor and Delivery Gown
  • LugBug — LugBug
  • PROcure — PROcure Epsom Salt rub

How Winners Are Determined
Families across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families. Independent research has confirmed that the PTPA Seal of Approval ranks among the top 3 most recognized seals in North America.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.