7-Eleven Eclipse Sunglasses are the Real Deal

Sun-worshippers not wanting to be left in the dark when the “Great American Eclipse” crosses the U.S. can hit 7-Eleven stores for special – and safe – sunglasses to view the August 21 phenomenon. Available in a two pack and single pack, the “Explore Scientific Sun Catcher” private brand solar eclipse glasses offered by 7-Eleven are approved for viewing by the American Astronomical Society (AAS).

“An opportunity like this only comes along once in a blue moon,” said Tony Stapleton, 7-Eleven senior product director. “People will be buying eclipse glasses right up until the sun starts to pass behind the moon, and we are ready for them with a product that is a great value and assured safe by AAS.”

7-Eleven is one of a handful of U.S. retailers listed on the AAS website selling glasses with the “ISO 12312-1” seal, indicating they meet international safety standards for filters to view the sun directly.

The 70-mile-wide path of totality of the coast-to-coast solar eclipse will cross 2,800 miles and 14 states from Oregon to South Carolina in just 90 minutes. However, partial eclipses will be visible in the U.S. throughout most of the continental 48 states. Parties and parades along the “totality” route are planned, and hotel rooms are completely booked. Some cities started planning events a decade ago.

The last total solar eclipse visible in the U.S. occurred in 1979, and the last one to cross the entire country was almost a century ago.

For eclipse-followers who want to get the perfect solar selfie, 7-Eleven encourages customers who buy viewing glasses to also purchase the exclusive shiny, selfie-inducing Chrome Dome Slurpee cup and lid. The metallic dome top is perfect for taking reflective photos to be shared on social media, using the hashtags #7eleven and #solarselfie.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.