IGA Collaborates with Partnership for Drug-Free Kids to Launch First-Ever IGA Cares Initiative

IGA USA announced this week that it is collaborating with Partnership for Drug-Free Kids to launch the first-ever IGA Cares initiative. Through in-store fundraising activities and the sales of specially marked IGA private brand products, the IGA Cares initiative will support the mission of the Partnership, a national nonprofit dedicated to supporting families struggling with their son or daughter’s substance use. During this national campaign – which began running in participating IGA stores on August 1st – IGA will raise both critical funds and awareness to help parents and families and help end the nation’s opioid epidemic.

A number of in-store fundraising activities are available from August to December through the sale of specially marked IGA Exclusive Brand products available for purchase in participating IGA stores, and an instore pin-up promotion that will run in stores from mid-August through October. In addition to fundraising, IGA will help to raise awareness of the nation’s opioid epidemic and spread the word about how families can get help through the Partnership’s resources with an informational web page on www.igabetterchoices.com.

“For more than 90 years now, IGA retailers have been building the brand’s reputation by doing their part to give back and support worthy causes in the communities they serve,” Dave Bennett, IGA senior vice president of Procurement & Private Brands, said. “It is only natural that we would use the power of our IGA Exclusive Brand line to align IGA and its retailers with the causes that matter to today’s consumer on a national level, as well. Working with Partnership for Drug-Free Kids to raise awareness and funds during our first-ever IGA Cares initiative, we can do our part to make sure families in IGA communities across the country who are impacted by their son or daughter’s substance use don’t have to suffer alone.”

“With the launch of this inaugural IGA Cares initiative, IGA is demonstrating the true spirit of corporate social responsibility and solidifying their commitment to making a difference in the lives of so many families,” said Marcia Lee Taylor, Chief Policy Advisor for the Partnership for Drug-Free Kids. “We are honored that IGA has chosen to partner with us, especially at this critical time when the country is facing an urgent opioid epidemic. Through this effort, IGA will help us support parents and families who are dealing with a child’s substance use or addiction, and in doing so, they will undoubtedly help local IGA communities nationwide.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.