Giant Launches “No Antibiotics Ever” Private Brand Pork

Ahold Delhaize owned grocer Giant Food of Landover, Maryland, has introduced its Giant Private Brand “No Antibiotics Ever” line of pork products. In addition to containing zero antibiotics and hormones, Giant’s newest line of pork offerings is 100% vegetarian fed. Now available in all Giant stores.

“Giant Food is excited to continue developing products that taste great, are in step with consumer trends and offer customers our own line of Giant Private Brand ‘No Antibiotics Ever’ pork selections,” said Gordon Reid, President, Giant Food of Landover, Md. “With this addition, we further promote our commitment to providing customers with the highest quality fresh pork products that allow them to eat well while saving money.”

Customers interested in trying these cuts of pork can look for the Giant Food logo and the “No Antibiotics Ever” label in their meat cases. The following line of pork products is available under Giant’s Own Brand “No Antibiotics Ever” label:

  • Bone in Chops
  • Boneless Chops
  • Boneless Sirloin Chops

The newest line of pork cuts is one of the many Giant Private Brands customers can purchase, ranging from household items to snacks and produce. Last Thanksgiving, Giant Food introduced Giant’s Nature’s Promise brand antibiotic and growth hormone-free turkeys. They will reintroduce this offer during the upcoming Thanksgiving season.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.