Three short months ago Target introduced Target their newest baby décor private brand, Cloud Island, which is all about offering families safe and stylish items for their nursery. Since then, Target has given shoppers the scoop on how the products were created and showed the items in action. Now, Target is back with more news: Cloud Island is extending to include bath and layette. This includes: cute baby bear booties, a hooded llama towel, knit bow headbands and much more.
Rolling out in stores and online throughout August, the full collection includes nearly 500 items across four categories: nursery décor, bedding, bath and layette — all created by Target’s internal design team. And with the brand’s three core themes — Black & White, Adventure Awaits and Floral Fields — carried into the bath and layette lines, there are plenty of products for parents to mix and match as they please.