Golding Farms Gets Private Equity Investor & New President

Private brand sauces and condiments manufacturer Golding Farms Foods announced today that private equity firm Centre Partners has made an investment in the manufacturer. Financial terms of the transaction were not disclosed.

Founded in 1972 by Tony Golding and based in Winston-Salem, North Carolina, Golding Farms maintains a best-in-class, SQF level 3-certified facility with highly efficient processing and packaging capabilities. The Company serves a wide range of end markets with product categories including Asian sauces, honeys, aiolis, steak sauces, syrups, Worcestershire sauces and relishes.

John Frostad

John Frostad, an entrepreneur and executive with over 30 years of experience in the private label and branded packaged food industry, will join the Golding Farms team as CEO. Mr. Frostad previously founded and served as President and CEO of Snack Alliance, a leading private label snack food manufacturer.

“Golding Farms has a 45-year history of providing excellent products and service to its retail grocery partners through its dedicated employees, impressive product development and innovation capabilities, and highly efficient manufacturing operation with leading food safety industry certifications,” stated David Jaffe, a Managing Partner of Centre Partners. “Golding Farms represents an opportunity for us to invest in a high growth food business and accelerate growth further with additional management resources and investment capital.”

“I am pleased to welcome Centre Partners and John Frostad to the Golding Farms family,” stated Mr. Golding. “I am excited for this new partnership and look forward to a bright future.”

“Golding Farms is a special company with long-standing relationships and commitments to its customers, suppliers and employees, as well as the Winston-Salem community,” added Mr. Frostad. “I look forward to working with each of these constituents to grow Golding Farms in the coming years.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.