BJ’s Wholesale Club Wins Good Housekeeping Award for Berkley Jensen

BJ’s Wholesale Club is proud to announce that its Vertex Award winning private brand Berkley Jensen Ultra Soft Bath Tissue is the winner of the Good Housekeeping Best of Test.

“The recognition from Good Housekeeping magazine is a testament to the unbeatable quality and value we deliver to our Members,” said Scott Williams, vice president of own brands and quality, BJ’s Wholesale Club. “We’re very honored that our Berkley Jensen Ultra Soft Bath Tissue is the magazine’s Best of Test winner for earning the best overall score and price.”

According to Good Housekeeping, the Berkley Jensen Ultra Soft Bath Tissue had the best overall score and price from their top choices. The bath tissue earned high marks in softness, dissolvability, and absorbency to earn the highest overall score. Berkley Jensen Ultra Soft Bath Tissue is only $14.99 for 36 big rolls and available in-Club and online.

Good Housekeeping textiles experts collected over 1,700 data points, with further softness testing performed at the Tissue Pack Innovation Lab at North Carolina State University. After narrowing down the field to 21 premium and “green” styles of toilet paper, the Good Housekeeping Textiles Lab tested on factors including softness, dissolvability, strength and construction.

To learn more about Private Brand at BJ’s don’t miss Scott Williams, vice president of own brands and quality, BJ’s Wholesale Club when he presents at VELOCITY: THE MY [PRIVATE] BRAND conference September 13-15 at the Omni Hotel in Charlotte, NC.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.