Seattle based online leviathan Amazon has once again expanded its private brand portfolio. The new brand called “The Fix,” will focus on women’s shoes and handbags inspired by current design trends. The brand follows the strategy of Wickedly Prime and several other Amazon private brands that are available exclusively to Prime members.
Items in the collection will be priced between $50 and $150. New products will follow the lead of fast fashion retailers and be rolled out monthly, to take advantage of current trends.