As you begin planning for the 2017 PLMA Show, don’t forget to mark your calendar for the WISE Annual Meeting and Luncheon, Sunday, November 12, 2017, at the Hyatt Regency O’Hare. The event is a dynamic session of networking, learning, and motivation that you do not want to miss.

The WISE Annual Meeting coincides with the opening day of the Private Label Manufacturers Association’s (PLMA) US Private Label Trade Show. Since the inception of the organization in 2013, each year’s event features a Keynote speaker as well as a successful woman from a US retailer who shares their career experiences. The WISE annual event showcases Top Women in Store Brands honorees selected for their achievements in eight categories from among the nation’s leading store brand retailers, manufacturers, brokers, and suppliers.

Presentations include:



Yesterday, Today and Tomorrow – 45 Years in Retailing
Suzanne Allford Wade
HEB – President San Antonio Food/Drug Division



How Can You Create Balance in Your Life
Fawn Germer
Best-selling, global leadership speaker, and Oprah featured author
Every attendee will receive a complimentary copy her bestseller “Work-Life Reset”

Hyatt Regency O’Hare
9300 Bryn Mawr Ave
Grand Ballroom GH
Rosemont, IL 60018
Sunday, November 12, 2017 at 11:00 AM – 2:00 PM

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.