Join me at Velocity: The My Private Brand Conference

    Private Brand, Velocity ConferenceWe’re just under 60 days from Velocity: The My Private Brand Conference as a subscriber to My Private Brand I would like to personally invite you to attend our first ever My Private Brand conference.

    Running September 13 – 15, 2017, at the Omni Hotel in beautiful uptown Charlotte, NC, Velocity is bringing together My Private Brand subscribers and other industry leaders to accelerate the pace of change and uncover private brand’s potential to win.

    With the recent announcement of Amazon’s acquisition of Whole Foods, the opening of the first Lidl stores, and the rapid evolution of the customer in the age of Google, private brand has never been more important. The speed of change and the increase in competition is rapidly forcing retailers to transition from private label knock-offs to building consumer informed differentiated brands.

    Velocity: The My Private Brand Conference brings together the perfect balance of retailers, manufacturers, service providers and agencies to reveal the latest insights and strategies you need to compete in this new age of retail. Speakers include executives from:

    • Walmart
    • BJ’s Wholesale Club
    • Fresh Direct
    • Staples
    • Giant Eagle
    • Big Lots!
    • Circle K
    • Petsmart
    • Office Depot
    • Lowe’s Foods.

    Attendees will walk away with ideas you can immediately put into action to grow your business and brands.

    Let 2017 be the year we reinvent Private Brand – REGISTER TODAY!

    I look forward to meeting each of you in Charlotte

    Best Wishes
    Christopher Durham
    My Private Brand

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    Use Discount Code: Velocity200-621


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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.