Walmart Great Value Tropickles

Over the last 2 years, Walmart has recommitted itself to its private brands and developing differentiated products within them. The strategy is easy to say and all too often hard to do. Create unique exclusive private brand products that people love and business will grow and your customers will love you.

Case in point

While Walmart is the first retailer to introduce the Tropickle, the retailer admits they’re not the first to think of the idea. Southerners have been making different versions of fruit-punch pickles for years. Walmart claims to have learned of the idea through social media. In a statement, Walmart said, “The modern-day couple, the pickle and fruit punch met on social media (they bonded over recipes on Pinterest, to be exact); now, we are celebrating their union on Walmart store shelves.”

The pickles are available at 1,400 Walmart stores predominantly in the South.


To learn more about Private Brand at Walmart don’t miss Jack Pestello, Senior Vice President, Private Brands when he presents at VELOCITY: THE MY [PRIVATE] BRAND conference September 13-15 at the Omni Hotel in Charlotte, NC.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.