Americans are the biggest ice cream consumers in the world, eating approximately 48 pints every year. As National Ice Cream Day approaches, Grand Rapids, Mich.-based retailer Meijer is helping kick off the festivities with insights on all things ice cream.
Purple Cow ice cream, the retailer’s private brand, dates back to 1934 and now offers more than 40 flavors. Every year, Meijer sells more than three Olympic swimming pools worth of the ice cream and if every package of Purple Cow sold last year was lined up, it would reach more than 439 miles.
Take a look at the great video above that tells the story of Purple Cow in the words of Executive Chairman Hank Meijer. This is the authentic brand story that simply cannot be created overnight. A story that turns what could have been a generic private label into a brand.