Introducing Velocity Talks: Private Brand Buzzkill: Manage the Mundane, Focus On Your Brands!

Velocity, private labelMy Private Brand is excited to announce the addition of an exciting new set of presentations to Velocity: The My Private Brand Conference which we are calling Velocity Talks. The concept is simple give four thought leaders the opportunity to present great, ideas in intentionally short and impactful 15 minutes. These are not commercials they are opportunities for sponsors to present themselves as challengers and champions of private brand.

Our first Velocity Talk will be presented Katie Locke, Business Development Manager for Marketing by Design (MBD). If you’ve ever met Katie, you’ve seen or heard her excitement for building or rebuilding brands. Her passions also include just about every facet of food and eating experiences. As the Business Development Manager at Marketing by Design (MBD), a full-service design agency specializing in high volume retailer programs, Katie gets to blend her passions by talking to thousands of National and Private brand leaders, mostly in the food industry, about expanding & enhancing their presence in market and on shelf. MBD’s track record for creating intuitive design systems for store-wide branding and rolling our more than 10,000 SKU’s each year gives Katie ample reasons to boast about what they offer. Add in Workflow by Design (WBD), their sister company offering creative workflow solutions and you have a full circle solution.

Katie will present insider tips and knowledge that are a combination of MBD’s 20+ years of private brand experience and research specifically commissioned for the Velocity Conference. Participate in this groundbreaking research

BONUS: by participating, you’re automatically entered to win a FREE PASS to the conference! Winner to be contacted by MBD on July 31st, the survey end date.


Private Brand Buzzkill: Manage the Mundane, Focus on Your Brands!

Do you spend most of your day chasing manufacturers, printers, agencies or QA, sitting in meetings or doing other various tasks that take away from doing what you love about your job? You are not alone!

In this presentation, Katie Locke will divulge the trials and tribulations of the private brand industry as revealed in specially commissioned research for the Velocity conference. She will present best practices on how to solve these problems and manage these mundane tasks so you can focus on building your brands and advancing your career.

Katie will share tips and tricks for Private Brand design, rollout and workflow to help organize your Private Brand program to run headache free…well, at least with reduced headaches.

Pain reliever supplied so you can get some relief!

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BONUS: by participating, you’re automatically entered to win a FREE PASS to the conference! Winner to be contacted by MBD on July 31st, the survey end date.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.