Private brand avocados with laser-printed barcodes and branding are going on sale at Marks & Spencer as part of a drive to reduce waste. The labels, which are etched onto the fruit’s skin with lasers instead of stickers, will save 10 tons of paper and five tons of glue every year.
The process works by focusing intense light onto the avocado’s skin, which retracts back and discolors only the very top layer, meaning it does not damage the fruit. Avocados are lasered with the M&S logo, best before date, country of origin and product code.
“We’ve been following it for a while and are so excited to finally be launching it on avocados.
“Sustainability is at the heart of our business and the laser labeling is a brilliant way for us to reduce packaging and energy use.”
Mr. Curtis added: “Providing all goes well with the avocado lasering, we could look at rolling the technology out to all sorts of other fruit and vegetables in the future.
“We have the potential to reduce packaging exponentially which is very exciting.”