Kroger Rolls Out Eco-Friendly Milk Packaging

Beginning in September, the nation’s largest traditional grocer Kroger introduced a new, lightweight eco-friendly gallon container for its private brand milk. Designed by MidAmerican Machining and manufactured at Lynchburg Virginia’s Westover Dairy facility. To date, the jug has saved 82,000 pounds of plastic. Made with six grams less material, the new containers feature a slimmer design, a thumb pad making it easier to hold and fill markings that measure in quarts for cooking. When the new bottles are implemented across the entire country, it will save an estimated 5 million pounds of plastic per year.

Westover Dairy on Fort Avenue is one of 38 milk bottling plants owned by Kroger, but it was the first to manufacture the new bottle. Eventually, the new jugs will be produced company-wide. The jug is expected to roll out nationwide in the next two years.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.