Beginning in September, the nation’s largest traditional grocer Kroger introduced a new, lightweight eco-friendly gallon container for its private brand milk. Designed by MidAmerican Machining and manufactured at Lynchburg Virginia’s Westover Dairy facility. To date, the jug has saved 82,000 pounds of plastic. Made with six grams less material, the new containers feature a slimmer design, a thumb pad making it easier to hold and fill markings that measure in quarts for cooking. When the new bottles are implemented across the entire country, it will save an estimated 5 million pounds of plastic per year.
Westover Dairy on Fort Avenue is one of 38 milk bottling plants owned by Kroger, but it was the first to manufacture the new bottle. Eventually, the new jugs will be produced company-wide. The jug is expected to roll out nationwide in the next two years.