Topco Recognizes Members & Suppliers For Outstanding Partnerships

Topco held its 2017 Super Show Tuesday, May 23 through Thursday, May 25. During the conference, Topco honored members and suppliers who demonstrated exceptional partnerships throughout 2016. Topco is proud to announce the following 2016 member winners:Brookshire Holdings, Inc. — Outstanding Cause Marketing
Partnering with the East Texas Food Bank and Cans Get You Cooking, Brookshire built the world’s largest canned food pyramid over the span of four days. At the end of the promotion, 36,000 cans were donated to the East Texas Food Bank to provide meals for over 30,000 families in a 26-county region.

K-VA-T Food Stores, Inc. — Outstanding Cross Promotion
K-VA-T partnered with Topco to redesign the logo and packaging for their brand Terry’s Chips.
The grocer then partnered with Coke and Kellogg’s to create a consumer and associate contest to drive sales of Terry’s snacks.

Golub Corporation / Price Chopper Supermarkets — Outstanding Promotion
To support promote local maple producers in the Northeast, Price Chopper held the Maple Event, which spanned entire stores and included new and existing items. Price Chopper coordinated the launch of its PICS private brand during this promotion.

Affiliated Foods, Inc. — Outstanding Merchandising Event
This year’s Spring Food Show theme “Ocean of Savings” featured custom displays and showcases highlighting private brands. The “Oceans of Savings” event hosted more than 1,600 attendees and retailers, and 25% of the Show Day-only specials featured Shurfine and other key private labels.


Associated Food Stores, Inc. — Outstanding New Item/Category Launch (Wholesale)
Associated Food Stores recently replaced their non-food and general merchandise items with Simply Done, Topco’s non-foods mega brand. Extensive marketing support, both in store and through external, cross-channel marketing, helped drive awareness of the launch.

Stater Bros. Markets — Outstanding New Item/Category Launch (Retail)
In 2016, Stater Bros. launched the Pure Harmony Brand to develop a best-in-class own brand premium pet food assortment that meets the needs of today’s shoppers. Stater Bros launch the Pure Harmony brand with 30 SKUs and provided extensive marketing through weekly circulars, half page ads, competitive retail offers, coupons, trial sizes and in-store point of sale displays.

In addition, the following suppliers were also honored by Topco during the Super Show:

Cameron’s Coffee – Outstanding Partnership in the Grocery Program

Cascades Tissue Group – Outstanding Partnership in the Grocery Non-Foods Program

First Quality Consumer Products – Outstanding Partnership in the HBC Program

Versa Marketing – Outstanding Partnership in the Frozen Program

Byrne Dairy – Outstanding Partnership in the Dairy Program

Presto Products Company – Outstanding Partnership in Quality Assurance

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.