S4RB Hires As Business Grows

Solutions for Retail Brands (S4RB), a retail technology specialist that counts Walmart, Sam’s Club and Walgreens Boots Alliance among its clients, are establishing a new U.S. team to meet rising demand for its services.

The UK-based company, which develops cloud-based software solutions and consultancy services for retailers to improve relationships with their own label suppliers and customers, has reported a 40% increase in orders year-on-year.

This growth has largely been attributed to the firm’s strong performance in the North American market, which recently led to the formation of a separate US division, Solutions for Retail Brands Inc. (S4RB Inc.) in Dallas-Fort Worth.

Kieran Forsey, co-founder of S4RB and CEO of S4RB Inc., explained that the new team will play a vital role in helping U.S. retailers to deliver game-changing private label products:

“Our solutions, which are a combination of expert consultancy and software, are designed to give supermarkets private brand teams the edge in a sector that has never been more competitive. As margins come under attack and with customer expectations at their highest ever levels and a renewed focus on product quality and performance, retailers have to work hard to stay ahead of the game – and that’s not going to come from relying on the same thinking that got them where they are today.”

Commenting on the company’s success, Mr. Forsey added:

“In the past two years, our global workforce has more than doubled in size and now we are focusing key roles based in the U.S. In addition to establishing the new team, we are also looking to create a further eight to ten extra positions over the next 12 to 18 months.”

Since it was established in 2006, S4RB has delivered year-on-year growth every year. In earlier in 2017 it secured a seven-figure investment to support its US expansion and investment into a research project in conjunction with several UK universities to increase the predictive analytics and consumer insights around consumer feedback on private brand products. The firm is a pioneer of a ‘one team’ approach that enables retailers to work closer with their suppliers and customers to improve product quality, compliance, and innovation to promote customer satisfaction and loyalty.

“Over the coming 12 months, we hope to grow a further 40%, bringing in more customers from across the US by improving product functionality, including data analytics that alert users to hidden opportunities,” concludes Forsey.

Velocity: The My Private Brand Conference is happy to have S4RB as a Gold sponsor. Please join us on September 13-15 at the Omni Hotel in Charlotte, NC and learn more about S4RB.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.