Sainsbury’s Innovates Baking with an Afternoon Gin & Tonic

This summer, baking gets boozy with the launch of Sainsbury’s two new flavorings Gin & Tonic and Prosecco, which will be hitting the shelves in this month.

With the UK, a nation of Prosecco lovers and gin connoisseurs, sales of Sainsbury’s private brand Prosecco are up +40% YoY and Gin +25% YoY, with gin having record breaking sales in 2016, selling over 1 billion bottles.  With the help of Sainsbury’s new baking flavors, it’s now easier than ever to incorporate these favorites into summer baked goods. Add just ½ tsp of by Sainsbury’s Gin & Tonic or Prosecco Flavor to the frosting, buttercream or even the cake itself to give a grown-up twist to homemade treats.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.