This summer, baking gets boozy with the launch of Sainsbury’s two new flavorings Gin & Tonic and Prosecco, which will be hitting the shelves in this month.
With the UK, a nation of Prosecco lovers and gin connoisseurs, sales of Sainsbury’s private brand Prosecco are up +40% YoY and Gin +25% YoY, with gin having record breaking sales in 2016, selling over 1 billion bottles. With the help of Sainsbury’s new baking flavors, it’s now easier than ever to incorporate these favorites into summer baked goods. Add just ½ tsp of by Sainsbury’s Gin & Tonic or Prosecco Flavor to the frosting, buttercream or even the cake itself to give a grown-up twist to homemade treats.
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