My Private Brand is proud to announce that Chris Demeo, VP, Global Channel Sales for Staples Brand Group will at Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni Hotel in Charlotte, NC. He will join more than a dozen retail executives from leading retailers in the country as well as challengers and thought leaders focused on pushing the industry forward.
Chris DeMeo is a Fortune 100 Global Sales & Marketing Executive recognized for consistently driving growth and bringing unparalleled excitement to product launches through creativity, communication, employee motivation, and a close connection to front line sales teams and customers – he is currently VP, Global Channel Sales for Staples Brand Group, overseeing $4 billion in private label sales, marketing, and digital initiatives. In this role, he leads the development of enterprise-wide sales and selling programs, across B2B, online, and retail channels building compelling content and stories for the power of private label, disruptive and creative positioning strategies, and novel marketing, merchandising, and salesforce programs.
Chris earned his BS in Management from Babson College. He serves as a Board member for Junior Achievement and the Life is Good Kids Foundation, where he sits on their corporate development and fundraising committees.
Chris will present:
CREATING BRAND EVANGELISTS – ENGAGING EMPLOYEES IN THE POWER OF PRIVATE BRAND.
Employees are your most important resource. They are on the front lines every day interacting with thousands, even millions of customers each year. Learn winning strategies for driving employee mindshare, engagement, and excitement across all channels to drive your sales, maximize your initiatives, and capture real-time voice of the customer insights.