Jet.com to De List Kirkland Signature

Since its 2015 founding, Jet.com has carried a broad array of Costco’s iconic private brand Kirkland Signature products. However, with the acquisition of Jet by Walmart, the online retailer is set to delist the Costco brand. As of today, Jet has 197 Kirkland Signature products listed on its site.

According to an article in Bloomberg Technology, “That’s about to change. Jet is phasing out Kirkland products, spokeswoman Meredith Klein said by email, although some Kirkland products fulfilled by third-party sellers will remain. The move comes as Walmart’s Sam’s Club chain works to boost sales by focusing on its own main store brand, Member’s Mark, consolidating about 20 different labels under that banner and adding 300 new products like sea salt caramels and all-natural pulled pork.”

There are currently 550 Member’s Mark products listed on Jet.com.

According to 1010.com Jet was the third largest seller of Kirkland Signature products in the first half of 2016.

 



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.