Earlier this month, (June 2, 2017) Walmart held it’s 47th Annual Shareholders’ Meeting, President and CEO Doug McMillon said Walmart has “started to invent the future of shopping again,” as the company leverages technology to empower associates and improve the customer experience.
“Together, we’re building a new Walmart,” McMillon told more than 14,000 associates from across the U.S. and around the world in Bud Walton Arena at the University of Arkansas in Fayetteville, Ark. “We’re going to make shopping with us faster, easier and more enjoyable. We’ll do more than just save customers money and you, our associates, will make the difference. Looking ahead, we will compete with technology, but win with people. We will be people-led and tech-empowered.”
One again this year it was a big show, with appearances by Blake Shelton and Gwen Stefani, Mary J. Blige, Ne-Yo and Rachel Platten, if you have not watched the video of the event, it is worth the significant investment of time.
But the piece I strongly recommend you watch is the video above. It is the Question and Answer session with the investment community, led by President and CEO Doug McMillon. They speak specifically to private brand numerous times and their thoughts and plans. It is not nearly as entertaining as the shareholder meeting but it is significant, it clearly demonstrates the importance of Private Brand and gives a meaningful look inside the strategy of Walmart.
To learn more about Private Brand at Walmart don’t miss Jack Pestello, Senior Vice President, Private Brands when he presents at VELOCITY: THE MY [PRIVATE] BRAND conference September 13-15 at the Omni Hotel in Charlotte, NC.