Walmart Investor Relations Q&A Highlights Private Brand

Earlier this month, (June 2, 2017) Walmart held it’s 47th Annual Shareholders’ Meeting, President and CEO Doug McMillon said Walmart has “started to invent the future of shopping again,” as the company leverages technology to empower associates and improve the customer experience.

“Together, we’re building a new Walmart,” McMillon told more than 14,000 associates from across the U.S. and around the world in Bud Walton Arena at the University of Arkansas in Fayetteville, Ark. “We’re going to make shopping with us faster, easier and more enjoyable. We’ll do more than just save customers money and you, our associates, will make the difference. Looking ahead, we will compete with technology, but win with people. We will be people-led and tech-empowered.”

One again this year it was a big show, with appearances by Blake Shelton and Gwen Stefani, Mary J. Blige, Ne-Yo and Rachel Platten, if you have not watched the video of the event, it is worth the significant investment of time.

But the piece I strongly recommend you watch is the video above. It is the Question and Answer session with the investment community, led by President and CEO Doug McMillon. They speak specifically to private brand numerous times and their thoughts and plans. It is not nearly as entertaining as the shareholder meeting but it is significant, it clearly demonstrates the importance of Private Brand and gives a meaningful look inside the strategy of Walmart.

To learn more about Private Brand at Walmart don’t miss Jack Pestello, Senior Vice President, Private Brands when he presents at VELOCITY: THE MY [PRIVATE] BRAND conference September 13-15 at the Omni Hotel in Charlotte, NC.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.