Kenmore Launches New Smart Room Air Conditioners

Zombie retailer Sears private brand and its iconic private brand Kenmore has introduced a new line of smart room air conditioners to keep homes cool and comfortable while helping save money and energy.

Using a wireless Internet connection, the Kenmore Elite Smart Room Air Conditioners allow users to adjust home temperatures from a mobile device* using the Kenmore mobile app. The app provides access for monitoring efficiencies, turning units on and off and even set schedules for up to seven days. The smart technology integrates wireless capabilities to provide the flexibility to operate the air conditioner whenever needed from almost anywhere, which can lead to energy and cost savings on utility bills. Interestingly the new product combines the old school Sears private label, Kenmore with the engaging modern private brand from Amazon, Alexa. Sears the retailer that should have been Amazon embraces its competitors brand and technology.

The launch press release tells us more about the item.

“Kenmore is a trusted American legacy brand, woven into the fabric of our American home lifestyle. At Kenmore, we consistently strive to improve the lives of our members through stress-free solutions to everyday issues,” said Tom Park, president of Kenmore, Craftsman, and DieHard brands at Sears Holdings. “With rising temperatures around the country, the Kenmore brand’s smart room air conditioner line will make homeowners’ lives easier and more cost-effective by giving them control from their mobile device.”

The Kenmore app is designed to be sleek and intuitive, providing users with peace-of-mind and features that can help save time, energy and money.

Control on-the-Go: The ability to remotely turn the unit on and off, set a schedule or adjust the temperature provides flexibility to control home climates from anywhere. Use the 24-hour timer to set a schedule to run the units only when needed, or turn the air conditioner on before arriving home to ensure a comfortable temperature upon arrival.

Energy Savings: The Kenmore Elite Smart Room Air Conditioners are ENERGY STAR certified and feature smart technology that allows for easy access and scheduled to run the unit only when needed, helping to save energy and money on utility bills.

Power to Match Your Room Size: Available in a variety of sizes from 8,000 BTUs to 25,000 BTUs, these Kenmore Elite Smart Room Air Conditioners help cool medium to large rooms, from 340 to 1,560 square feet in size.Simple Setup: Scan the QR code located on the unit using a mobile device, follow the directions during a brief tutorial, and the air conditioner will be up and running.

Simple Setup: Scan the QR code located on the unit using a mobile device, follow the directions during a brief tutorial, and the air conditioner will be up and running.

Amazon Alexa Enabled: Allows users to control the air conditioner’s temperature and power settings using voice-controlled technology on any Amazon Echo device.

The Kenmore Elite Smart Room Air Conditioners feature technology from Afero, a leader in connecting smart devices and providing secure “Internet of Things” product solutions. The air conditioners are available now in select Sears stores nationwide and online at For more information about current Kenmore brand smart products, and the complete line of Kenmore appliances, visit

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.