Ahold Delhaize Posts 10 Private Brand Jobs

\"\"In April, Ahold Delhaize announced a new “brand-centric” organizational structure, designed to allow for the local brands(banners) of Ahold Delhaize – Stop & Shop, Giant/Martin’s), Giant Food, Hannaford, Food Lion and Peapod – to develop distinctive strategies in their market areas with dedicated teams devoted to success.

The banners will share sourcing and other scale-advantaged services through a central business unit called Retail Business Services that was established late last year.

The Retail Business Services appointments included the appointment of Juan De Paoli, SVP private brands. Prior to the merger, Juan served as SVP of brand management and Own Brands for Ahold USA.

Earlier this week the retailer posted 10 private brand positions that are sure to have a huge impact on the future of their private brand portfolio.

The jobs represent 5 roles in Salisbury, NC

with mirror roles in Quincy, MA.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.