Walmart SVP Jack Pestello To Keynote the Velocity Conference

Walmart Jack PestelloMy Private Brand is proud to announce that Jack Pestello, Senior Vice President, Private Brands, Walmart U.S. will present Thursday’s keynote address at Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni Hotel in Charlotte, NC. He will join more than a dozen retail executives from leading retailers in the country as well as challengers and thought leaders focused on pushing the industry forward.

Jack Pestello drives quality and innovation for some of the most powerful brands in the world. His passion for private brands helps more than 140 million customers who shop Walmart in the U.S. each week save money so they can live better. Jack’s 25+ years of global retail experience span merchandising, sourcing, category development and building brands that customers love. Today, he leads the private brands food, consumables and health & wellness business for Walmart U.S.

Prior to his current role at the world’s largest retailer, Jack was responsible for private brands and supplier development for Walmart International. For two decades at Daymon Worldwide, he strengthened private brands programs with retailers and manufacturers around the world.  Prior to joining Walmart, Jack led merchandise teams as head of trade at Woolworths Limited in Sydney, Australia.

Jack holds a J.D. in International Corporate Law from the University of Colorado and a B.A. in Business Management from Fort Lewis College. After living and working in Asia, New Zealand and Australia, Jack and his family call Northwest Arkansas home.

Follow The Customer: The Future Of Private Brands
Jack Pestello, Senior Vice President, Private Brands, Walmart U.S.

Retailers and suppliers must meet new expectations as more customers add private brands to their carts. The voice of the customer is any good retailer’s North Star. What are customers telling us about the future of private brands?

Don’t Miss the Early Bird Rate
Register by Monday, June 19th and save $200.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.