Organic Garage Dives Into Private Brand

Canada’s leading independent organic grocer Organic Garage announced today the launch of its first private brand “Kitchen Originals.” The brand will focus on Certified Organic products and will launch its first SKUs at the company’s new location opening next month in Toronto’s west-end Junction neighborhood.

Organic Garage is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. Founded in 2005 by a fourth-generation grocer, Organic Garage operates 4 stores and is headquartered in Toronto. The retailer is focused on continuing to expand its retail footprint within the Greater Toronto Area.

The launch of the new brand is a significant milestone in Organic Garage’s development plan as it will start rolling out private brand offerings across the store over the next year in multiple categories to help deliver on it’s message of “Healthier food for less”.

Matt Lurie, CEO of Organic Garage commented, “The goal of our private label program, under the Kitchen Originals banner, is to deliver continued value and the highest quality products to our customers. We are excited to launch this brand with a fantastic line of introductory products in conjunction with the upcoming opening of our new flagship store in Toronto next month.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.