Staples & DwellStudio Collaborate on Exclusive Collection

Staples today announced a collaboration with DwellStudio, a design house for fashion-forward, modern furnishings. The two brands will debut an exclusive 40-piece collection of modern office organization pieces launching on June 6th.

“We’re excited to work with DwellStudio on an exclusive line that introduces their signature style to any office space,” said Amy Steel Vanden-Eykel, vice president, merchandising, Staples. “At Staples we’re constantly looking for new opportunities that will give our customers a chance to make their business or home office unique while maintaining functionality, and the DwellStudio collection helps us do that.”

This marks the first time DwellStudio has brought their designs to life for office products. The new products feature a range of bold colors and unique patterns on everything from fashion pencils and metallic-patterned file folders, to aluminum nesting trays for desktop organization and tech travel pieces. Items in the collection range from $2.99 to $34.99.

“Teaming up with Staples for the first time on this accessory line was another fantastic outlet for DwellStudio’s archive of in-house designs,” said Bingka Leung, creative director, DwellStudio. “What we love most about the collection is that each piece is distinct on its own or can be mixed and matched together to give any office space a modern, fashion-forward vibe.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.