VP Jeff Gamsey To Present at Velocity Conference

My Private Brand is proud to announce the second presentation planned for Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni Hotel in Charlotte, NC. Speakers will include more than a dozen retail executives from the largest retailers in the country as well as challengers and thought leaders focused on pushing the industry forward.

The Vertex Award winning team at

Jeff Gamsey: Vice President of Private Brands, BOXED.COM will give attendees a look inside the innovative online retailer and their private brand. Gamsey is a corporate lawyer by trade, an entrepreneur at heart, an occasional musician and a former painter, Jeff combines his meticulous attention to detail and his passion for art and creativity to lead a talented team of pioneers with aspirations to revolutionize the private brand universe. Jeff is an executive at Boxed with multi-functional experience and a track record of building and growing businesses from inception through execution in fast-paced environments. He has a proven ability to think strategically, prioritize effectively, and lead teams to outperform and outpace the competition on tight budgets. He is responsible for all brand strategy and product development with full P&L ownership for Boxed’s innovative private brand business unit.

Building Retail Online Startup’s Award-Winning Private Brand

Technology has forever changed the way we live our lives and no one embraces these changes quite like Millennials.  The next generation of shoppers are increasingly seeking the convenience of shopping from their handheld device. Boxed’s service was created specifically for these consumers, and its private brand is thriving in this new landscape.

In a recent nationwide survey, over 90% of Millennials report making purchases on their smartphone each month, and advancements in technology have even changed how we shop in bulk for everyday essentials. Boxed, recently named by Forbes Magazine as one of the next “billion dollar startups”, has taken the best elements of the wholesale shopping experience and folded it into one innovative, cutting-edge mobile app that allows consumers direct-to-their-door access to their favorite warehouse club products.

Come hear the inside story of how Boxed grew from a garage into a $100M+ business in three years, and how its premium private brand Prince & Spring’s explosive growth has been central to the company’s success.

Don’t Miss the Early Bird Rate
Register by Monday, June 19th and save $200.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.