First Velocity Presentation Announced – Scott Williams, VP of BJ’s Wholesale Club

My Private Brand is proud to announce the first presentation for our inaugural conference Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni Hotel in Charlotte, NC. Speakers will include more than a dozen (12) retail executives from the largest retailers in the country as well as challengers and thought leaders focused on pushing the industry forward.

Our first announcement features Scott Williams the Vice President of Own Brands & Quality at BJ’s Wholesale Club. For the past fifteen years, Scott has been combining his knowledge of manufacturing, sourcing, and branding to build award winning programs for various retailers. He regularly speaks on private label, seafood, and human trafficking. He holds a Bachelor of Science in Behavioral Neuroscience from Northeastern University.

His presentation is titled:

What if it was easy?

How BJ’s unstuck its Own Brands program. This presentation talks about converting to an internal service model from a “business within a business” to a commercialization program.

Don’t Miss the Early Bird Rate
Register by Monday, June 19th and save $200.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.