Don’t Miss Velocity: The My Private Brand Conference

If you are a regular reader of My Private Brand you may have noticed the teaser campaign that has been running over the last few weeks. Today is the day you get the “juicy details.”

After almost ten years of publication, numerous changes in the market, the death of most of the print trade publications and the demise of private brand conferences over the last few years, it is time to shake things up a bit. Although I have worked with conference producers over the years on other events, there has never actually been a My Private Brand conference. “When will you launch an event?” has been the single most consistent question for as long as I can remember.

As a result of encouragement from readers and retailers alike, today I am proud to announce “Velocity: The My Private Brand Conference.” It will be held September 13-15, 2017 in Charlotte, NC. The event will be a natural extension of my strategic perspective and voice over the last ten years; it will be an event focused on helping the industry develop, grow and manage Brands. “Velocity” is a direct expression of our continuing commitment to celebrating differentiation, fostering innovation, and encouraging debate.

Conference attendees will experience:

World Class Speakers
Velocity will offer a single-track schedule full of keynote-quality speakers. Every one of our speakers are retail executives, world-renowned experts, authors, or up-and-coming mavericks, helping us become the best private brand conference of 2017.

Insights & Inspiration
Every session is designed and planned so that you walk away from this conference with both inspirations and actionable insights, tools, and techniques that you can use right away to grow your brand, product or business.

Network & Engage
Attendees will have the opportunity to network and engage with retailers, manufacturers, suppliers and agencies to exchange ideas, share best practices, build strategic partnerships and make lasting connections.

Don’t miss the great Early Bird prices.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.