PLMA’s “World of Private Label’ Opens With Record Crowds

The world’s largest private label trade show, PLMA’s 2017 “World of Private Label”, opened today at the RAI Exhibition Centre. The event is the largest ever with more than 13,000 attendees from more than 110 countries visiting more than 2,400 exhibiting companies, manufacturers, and suppliers of packaged goods from more than 70 countries. The exhibition area covers a staggering 14 exhibit halls in the RAI, divided over three complexes. The Europa Complex is devoted to food products, the Holland Complex has exhibitors displaying non-food products, Park Complex accommodates both food and non-food exhibitors.

Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are around 60 national and regional pavilions, promoting their countries and spotlighting the products they make.

Once again, this year PLMA’s Idea Supermarket, presents displays of the products which won PLMA’s 2017 Salute to Excellence Awards for innovation and quality in private label food, nonfood, and wine products. Thirty-nine retailers from 19 countries won Awards and were recognized at ceremonies during the pre-show seminars held yesterday at the RAI.

Show visitors can see the latest private brand packaging from more than 60 retailers around the world displayed on gondolas at the Idea Supermarket. It also features a special information area that focuses on the latest developments in product ingredients and shows creative television commercials that retailers are using to promote their own brands.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.