Kroger Debuts Prep + Pared Meal Kits

Cincinnati-based grocer Kroger has introduced a collection of private brand meal kits designed to compete head to head with meal kit services such as Hello Fresh and Blue Apron, the Cincinnati Business Courier reported. The kits are currently available in four Cincinnati stores – Hyde Park, Oakley, Harpers Point and Sharonville – with expansion expected in adjacent areas.

The new brand Prep + Pared broadens the retailer’s private brand portfolio with a brand designed to deliver the ingredients necessary to prepare a meal for two in about 20 minutes. Dishes include Moroccan Inspired Spring Vegetables, Creamy Chicken + Bacon Alfredo, Japanese Inspired Beef Bowl and Chimichurri Steak. Prices start around $14.




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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.