Solutions for Retail Brands (S4RB), a solutions provider to private brand retailers, is cementing its position in the USA by launching Solutions for Retail Brands Inc. (S4RB Inc.).

S4RB’s expertise is focused on supplier engagement, and cloud-based solutions that allow customers, retail teams and suppliers to come together as one community to create a unified brand experience. The company currently works with several US retailers including Sam’s Club, Walmart and Walgreens Boots Alliance. Its software enables retail teams and their suppliers to work as ‘one team’ to improve product quality, compliance and innovation, which in turn promotes greater customer satisfaction and brand loyalty.

Kieran Forsey, co-founder of S4RB is relocating to the US to become CEO of S4RB Inc. He explains that the move demonstrates the firm’s continued commitment to private brand and retail:

“The US market is the largest private brand market and is facing a multiplicity of challenges, many of which we have already experienced in the UK. We see a bright future for the private brand sector in the US and are greatly encouraged by the positive response we have seen so far. By taking a fresh approach, and utilizing our global experience, we believe US retailers can drive greater success through their private brand ranges. This promise is underlined by our decision to expand further and to open S4RB Inc.”

“As a consultancy-led business, we need to be close to an international ‘hub’ airport so we can easily travel to client meetings across North America. Dallas-Fort Worth provides this and being in the central time zone makes it easy to communicate with businesses across the whole country, and we can also be in London in nine hours.

“This city is very forward-thinking and has a thriving technology community, which will help us reach the next level of our business development.”

S4RB’s US expansion has been made possible thanks to a seven-figure capital investment from the private equity investment manager, Foresight Group.

As part of the growth, S4RB is also recruiting several new positions including a Client Success Manager and a Senior Solution Consultant.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.