SOLUTIONS FOR RETAIL BRANDS (S4RB) GROWS ITS US DIVISION

Solutions for Retail Brands (S4RB), a solutions provider to private brand retailers, is cementing its position in the USA by launching Solutions for Retail Brands Inc. (S4RB Inc.).

S4RB’s expertise is focused on supplier engagement, and cloud-based solutions that allow customers, retail teams and suppliers to come together as one community to create a unified brand experience. The company currently works with several US retailers including Sam’s Club, Walmart and Walgreens Boots Alliance. Its software enables retail teams and their suppliers to work as ‘one team’ to improve product quality, compliance and innovation, which in turn promotes greater customer satisfaction and brand loyalty.

Kieran Forsey, co-founder of S4RB is relocating to the US to become CEO of S4RB Inc. He explains that the move demonstrates the firm’s continued commitment to private brand and retail:

“The US market is the largest private brand market and is facing a multiplicity of challenges, many of which we have already experienced in the UK. We see a bright future for the private brand sector in the US and are greatly encouraged by the positive response we have seen so far. By taking a fresh approach, and utilizing our global experience, we believe US retailers can drive greater success through their private brand ranges. This promise is underlined by our decision to expand further and to open S4RB Inc.”

“As a consultancy-led business, we need to be close to an international ‘hub’ airport so we can easily travel to client meetings across North America. Dallas-Fort Worth provides this and being in the central time zone makes it easy to communicate with businesses across the whole country, and we can also be in London in nine hours.

“This city is very forward-thinking and has a thriving technology community, which will help us reach the next level of our business development.”

S4RB’s US expansion has been made possible thanks to a seven-figure capital investment from the private equity investment manager, Foresight Group.

As part of the growth, S4RB is also recruiting several new positions including a Client Success Manager and a Senior Solution Consultant.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.