PB CAREERS: Amazon – Brand Manager, Amazon Private Brands

\"\"PB CAREERS: Amazon – Brand Manager, Amazon Private Brands

Job ID: 530337
Posted Date:
Amazon Corporate LLC
Position Category: 
Marketing & PR
Recruiting Team 

Job Description
The Amazon Consumables Private Brands team has launched an exciting, unique, and global food brand: Wickedly Prime! A brand created by food lovers for food lovers. We are looking for analytical, open-minded, and customer-obsessed brand manager to join our team. The Wickedly Prime team is a collaborative and dedicated group of talented folks that innovate on behalf of our consumers. Our goal is to delight consumers with our distinctive, high-quality, craveable products.

We are looking for an entrepreneurial, creative and analytical Brand Manager who will work closely with our Product Management, Customer Insights, and Design teams. This role requires an individual with a passion for brands and customers and a willingness to move fast and experiment often. The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be motivated by a fast-paced start-up environment. The ideal candidate will have previous marketing experience, a CPG brand management background, or experience in the retail private brand environment. He or she will know how to define a brand strategy and execute priorities. They will be comfortable thinking big and diving deep.

Brand Managers’ primary responsibilities will include:

  • Contributing to the brand strategy, positioning, and visual identity of the brand.
  • Lead the development of Wickedly Prime packaging and copy, ensuring timelines and budgetary constraints are met
  • Provide direction and feedback to design agencies and internal partners to ensure products align to brand strategy
  • Adjust, update, and communicate project plans as needed. Present and lead conversations about projects, issues, solutions, and strategy to senior leaders
  • Leverage Consumer Insights and industry best practices to determine the most effective communication strategy for packaging

Basic Qualifications

  • Bachelor’s degree
  • 4+ years of relevant experience
  • Demonstrate experience using data and metrics to measure performance
  • Experience communicating and presenting to senior management
  • Ability to thrive in an ambiguous environment while bringing structure and delivering results
  • Outstanding writing, presentation, and communication skills
  • The ability to manage simultaneous projects requiring frequent communication, time management, and problem-solving skills

Preferred Qualifications

  • Strong analytical skills including the ability to distill, synthesize and draw conclusions on large amounts of data
  • Experience with brand management, product development, or product marketing
  • The ability to influence multiple stakeholders and lead cross-functional projects across departments
  • Experience working with creative agencies

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.