For the fourth annual Vertex Awards, we are excited to announce the first ever Vertex Awards Celebration. Join us as we celebrate the winning retailers and their brands as well as the agencies, manufacturers and service providers who made the products possible.

Everyone is invited, retailers, manufacturers, service providers and agencies are all welcome to join us. And if you are a prior winner please come and meet your award winning peers.

The event will be held prior to the PLMA International show May 15, 2017, from 6:00 pm to 8:00 pm at the Hilton Amsterdam hotel, famous for John Lennon and Yoko Ono’s 1969 ‘bed-in for peace’ and Hilton’s first hotel in the Netherlands. This iconic hotel was famously built on the baseline of Plan Zuid, a district designed by prominent architect Berlage, which highlights the Amsterdam School of architecture and contains boutiques, designer shops, and couture houses, in addition to being within walking distance of world-renowned Museum Square.

Vertex Awards Celebration
May 15th, 2017
6:00 pm to 8:00 pm

HILTON AMSTERDAM
APOLLOLAAN 138,
AMSTERDAM, 1077 BG, NETHERLANDS
TEL: +31-20-7106000



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.