Yesterday Ahold Delhaize announced internally the executive team appointments which will support its creation of a decentralized brand structure for its store banners.

According to Ahold Delhaize the “brand-centric” structure, will allow for the local brands of Ahold Delhaize – Stop & Shop, Giant/Martin’s), Giant Food, Hannaford, Food Lion and Peapod – to develop distinctive strategies in their market areas with dedicated teams devoted to success.

Those brands will share sourcing and other scale-advantaged services through a central business unit called Retail Business Services that was established late last year.

The Retail Business Services appointments announced internally include the following, who will report to J.J. Fleeman, EVP commercial services & strategy:

  • Dave Bass, SVP merchandising & marketing services
  • Juan De Paoli, SVP private brands
  • Jeff Dichele, SVP sourcing services
  • Keith Nicks, VP digital, personalization, loyalty & analytics
  • Matt Nereim, VP strategy & PMO
  • Marissa Nelson, VP sustainable retailing
  • John McGrath, VP pharmacy services

Thursday’s announced appointments – more than 80 in all – provide staff that will be dedicated to the brands as the new structure takes hold, and include the following senior marketing, merchandising and operations posts:

Reporting to Mark McGowan, president, Stop & Shop

  • Mark Messier, EVP merchandising
  • Bob Yager, SVP market operations & sales
  • Stacy Wiggins, SVP market operations & sales
  • Steven Kienzle, SVP market operations & sales

Reporting to Meg Ham, president, Food Lion

  • Greg Finchum, EVP operations
  • Geoff Waldau, EVP merchandising
  • Deborah Sabo, SVP marketing

Reporting to Mike Vail, president, Hannaford

  • Bob Schools, SVP operations
  • Peter Forester, SVP merchandising
  • Malie Buker, VP marketing

Reporting to Tom Lenkevich, president, Giant/Martin’s

  • John Ponnett Jr, SVP operations
  • John Ruane, SVP merchandising
  • Matt Simon, VP marketing

Reporting to Gordon Reid, president, Giant Food

  • Ira Kress, SVP operations
  • Tonya Herring, SVP merchandising
  • John MacDonald, VP marketing

Officials said the brand-centric structure is expected to be complete by early 2018.


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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.