Southeastern Grocers Becomes the First North American Retail Member of the International Pole & Line Foundation

Southeastern Grocers LLC, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, has become the first North American retail member of the International Pole & Line Foundation (IPNLF), the non-profit association that is committed to supporting small-scale fisheries that pursue high quality, responsible and ethical tuna caught using one-by-one methods.

To coincide with this announcement, Southeastern Grocers has launched an exclusive private brand Fisherman’s Wharf, pole-and-line, canned albacore tuna product displaying the IPNLF ‘Supporting Member’ logo to demonstrate its commitment to the most environmentally and socially desirable methods. The Fisherman’s Wharf Albacore Tuna is on the shelves of select BI-LO, Fresco y Más, Harveys and Winn-Dixie stores for $2.49 a can.

Ian McLeod, President and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we know how important it is to support sustainable fisheries and we are very pleased to be the first North American retail member of the International Pole & Line Foundation.”

Southeastern Grocers has become the 42nd Member of IPNLF. The company’s membership is a further step in its on-going support for environmentally and socially responsible tuna fisheries and for improved tuna management worldwide.

In partnership with members, IPNLF provides much-needed support for fishing communities who are heavily reliant upon those fisheries, and works on practical fisheries improvements and stronger management to meet the growing global demand.

Commenting on Southeastern Grocers’ membership, Adam Baske, Director Policy & Outreach at IPNLF, said, “It is fantastic to have our first retail Member in the US market on board with our mission to see coastal tuna fishing communities thrive alongside healthy ocean ecosystems. We look forward to working with Southeastern Grocers to further demonstrate the value of sourcing from one-by-one tuna fisheries, and encourage other retailers in North America to join this collaborative effort.

IPNLF is a hub for proactive companies like Southeastern Grocers who want to reward fishing communities committed to the highest environmental and social standards. The global demand for these products continues to grow as a result of companies using their buying power to create the future they want to see.”

Membership of IPNLF is open to all stakeholders involved in the one-by-one tuna supply chain, from fisheries associations to processors, food service and retailers, and all members are encouraged to engage in fisheries improvement.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.