Sam’s Club has introduced a new line of Member’s Mark private brand wine. The retailer has four private brand wines — Chardonnay, Riesling, Cabernet Sauvignon and a red blend — they will be debuting a Prosecco and sangria soon. The wines will sell in the $8 to $10 per bottle.
According to Sam’s Club, there are plenty of additions coming. “They pay a membership fee, so they expect to find unique items,” Chandra Holt, vice president of Sam’s Club’s private brands, told Fortune magazine.
The reinvented Member’s Mark private brand is the result of heavy investment over the past year streamlining 21 private brands into one. But this is more than just slapping on a new label. As part of the overhaul, the company formed a dedicated team of product developers, culinary experts, and food scientists to ensure each item emphasizes quality and value.
This year, Sam’s Club is introducing 300 brand new items while renovating twice that number. The company plans to add about 300 new items per year. The product lineup will span from fresh food to apparel and to health and wellness, where members will find a breadth of daily essentials for their home or business and surprising finds.