Marks & Spencer: Find Your Formula

Category: B7. Beauty
Retailer: Marks & Spencer
Country: United Kingdom
Agency: DewGibbons + Partners

Summary:
First devising the proposition ‘Find Your Formula’, we then reviewed pack designs for 6 collections/dozens of products. It’s impactful, consistent and easy to navigate, whether seen in-store or online. Elevating each product’s key benefit and the result gives the entire portfolio a new-found confidence.

Credits:

  • Nick Vaus: Partner + Creative Director
  • Sara Jones: Partner + Client Services Director
  • Matt Gilpin: Design Director
  • Stephanie Pearce: Account Manager
Please follow and like us:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Previous articleVertex Awards IV: Bronze Winners
Next articleSam’s Club Expands Member’s Mark Wine
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.