Premier

Category: B2. Redesigned Brand
Retailer: Canadian Tire Corporation
Country: Canada
Agency: Jackman

Summary:
Premier paint was completely revitalized to deliver a simple and impactful consumer experience. The modern design and use of iconography communicate product benefits addressing consumer needs.  The design also translated in-store leading to increased quality perception, brand awareness, and sales.

Credits:

CANADIAN TIRE TEAM:

  • Anthony Wolf – AVP, Consumer Brands Division
  • Neema Shah – Brand Manager
  • Sarah Levine – Associate Brand Manager
  • Tracy Platt – Brand Development Manager
  • David Quan – Product Development Manager
  • Bruce Cooper – Sr. Product Development Consultant
  • Norm Green – Packaging Lead

JACKMAN TEAM:

  • Anthony Swaneveld – Associate Creative Director
  • Charli Smits – Designer
  • Rob Snider/Chris Barany – Production Design
  • Natalie Sammut – Director, Creative Integration
  • Marlee Martel – Director, Production
Please follow and like us:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Previous articleVertex Awards IV: Bronze Winners
Next articleSam’s Club Expands Member’s Mark Wine
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.